You’ve seen that face — a grin too wide, eyes too deep. But who is Labubu? Not just a toy, but an echo of dreams and childhood hauntings. Let’s unravel the secret behind the smirk.
Introduce Labubu as a character born from both whimsy and darkness, with oversized eyes, jagged fur, and an oddly comforting expression. Position it as a symbol of forgotten dreams, inner misfits, and silent rebels.
Kasing Lung
- Hong Kong-based illustrator.
- Grew up on European fairy tales and vintage horror imagery.
- Crafts characters that live between innocence and mystery — not monsters, but misunderstood souls.
How2Work
- Independent art-toy studio in Hong Kong.
- Known for empowering underground artists to bring stories to life as collectibles.
- Believes in storytelling through design, not just decoration.
Emphasis on raw, imperfect, emotionally charged art.
Rejects glossy, commercial art — celebrates the handmade, the felt, the flawed.
Every Labubu figure has subtle variations, as if each one carries its own tiny soul.
The collector craze: Limited runs, fast sellouts, and aftermarket surges.
Especially beloved in China and Japan — seen as lifestyle pieces, not just toys.
Often styled in fashion shoots, home decor, or social media as quirky muses.
